Record-breaking Knysna Oyster Festival delivers R41 million boost to local economy
The 2025 Knysna Oyster Festival has wrapped up its most successful post-Covid celebration yet, drawing thousands to the Garden Route and generating an estimated R41 million in economic impact for the Greater Knysna area.
Over 10 packed days from 4–13 July, more than 100 diverse events transformed the town into a hub of sport, lifestyle, food, family, and community spirit.
According to NightsBridge data, the 2025 Festival saw a significant rise in visitor arrivals to the Greater Knysna region. The surge in tourism was driven by a jam-packed programme that offered something for everyone, from seasoned marathon runners and cyclists to oyster lovers, car enthusiasts, and young families.
Over 6,700 participants crossed the finish line in the iconic Knysna Forest Marathon and Half Marathon, while the popular Knysna Cycle Tour attracted 1,500 cyclists across five events. With many attendees accompanied by partners or family, estimates suggest more than 16,000 people actively engaged in the festival’s offerings, contributing an average spend of R2,500 per day across the ten days.
More than 32,000 oysters were devoured at 14 designated Oyster Hotspots. Culinary highlights included the Stella Artois Oyster Cooking & Shucking Championships, Honey-Inspired Evenings, Forest Feasts, the Dessert War Fair and Knysna Fine Wine Festival. The Eden Classic Car & Motorcycle Show and SANDF display offered vibrant, family-friendly spectacle.
From puppet workshops to canoe polo, chess tournaments to 4×4 off-road adventures, the festival continued its proud tradition of being ‘more than just oysters’.
Charity remained central to the festival’s mission. A total of R597,400 was raised for local causes, with R407,500 generated by the Knysna Forest Marathon and Half Marathon alone. The 5 km for CANSA added both community spirit and critical support for cancer awareness initiatives.
Local businesses also felt the impact: the Festival Hub alone reported R741,592 in turnover—more than double its 2024 figure. The Neighbourhood Makers Tent brought in R160,092 in sales, highlighting the support for local artisans and entrepreneurs.
The festival also drew massive media attention, with R5.9 million in print, broadcast and online media value and R14.2 million in social media reach and engagement.
Backed by R1.14 million in sponsorships, and championed by a dedicated community and team, the 2025 Knysna Oyster Festival proved once again why it remains one of South Africa’s most beloved and enduring annual traditions.
“The Knysna Oyster Festival continues to be a shining example of what’s possible when a community comes together with purpose and pride,” said Knysna Executive Mayor, Councillor Thando Matika. “Not only has this year’s festival brought a powerful economic boost to our region, but it has also showcased the very best of Knysna’s people, spirit and potential. We are deeply grateful to every organiser, participant, sponsor and visitor who made it such a resounding success.”
The 2026 Knysna Oyster Festival will run from 3–12 July. Save the date!
